SPEAKING AND MEDIA

Conversations focused on beauty in the real world: consumer and practitioner hands.

I speak about the relationship between beauty products, the people who use them, and the decisions made before those products reach the market. My perspective draws from more than 15 years across cosmetics retail, salon ownership, consumer education, product evaluation, and product development strategy.

 

Sessions can be developed for founders, product teams, beauty professionals, educators, students, and industry organizations.

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Speaking topics

 

Products Are for People, Not Personas

Consumer profiles can organize information. They cannot fully explain how a person will interpret a product, use it within an existing routine, or decide whether it worked. This conversation explores what changes when brands treat people as active participants in product performance.

 

What Consumers Mean When They Say a Product “Works”

Consumers describe experiences through words such as heavy, drying, moisturizing, strong, soft, and easy. Those words carry expectations that product teams need to understand before turning feedback into decisions.

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The Practitioner’s Place in Product Development

Beauty professionals observe products across clients, conditions, routines, and repeated use. This session examines practitioner knowledge as a source of product insight and shows where it can contribute throughout development.

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Education Is Part of Product Performance

A formula cannot deliver its intended result when the person using it does not understand what it is, how much to apply, or what outcome to expect. This discussion connects product education to consumer confidence, satisfaction, and routine adoption.

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From Behind the Chair to Business Strategy

My career has moved from cosmetics retail and salon ownership into product development and consulting. This session explores how hands-on expertise can become a foundation for leadership, strategy, and new forms of work within the beauty industry.

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Short biography

Elise Burnett Boyd is a beauty industry strategist, licensed cosmetologist, educator, and entrepreneur with more than 15 years of experience across cosmetics retail, salon ownership, product evaluation, and product development. She is the founder of Kulima Product Development Partners and Textura Curl Studio. Elise holds degrees in psychology and sociology and an MBA with a concentration in marketing. Her work examines how consumer behavior, practitioner expertise, product performance, and business strategy shape the products people choose and champion.