Beauty Product Innovation and Development Strategist, Licensed Cosmetologist, and Educator.
With over 15 years of experience in the beauty industry and a deep understanding of consumer behavior, my work is rooted in the belief that great products don’t just perform.
They connect.
I’ve seen firsthand how the right product, positioned with clarity and intention, can shift someone’s confidence, routine, or sense of self. That impact is never accidental. It’s the result of alignment between the product, the person, and the problem it’s meant to solve.
My background as a licensed cosmetologist and educator of professionals and consumers allows me to bridge the gap between real-world experience and thoughtful, research-driven insight.
If you’re thinking deeply about what you’re creating and who it’s for, you’re in the right place.
What I do:
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Brand Strategy & Positioning
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Product Concept Development
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Consumer Research & Insights
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Product Performance Testing
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Education & Messaging Development
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Fractional Brand & Product Leadership
I collaborate with beauty brands to bridge the gap between innovative ideas and actionable strategies, ensuring their products resonate with diverse and evolving consumer needs. Drawing on my expertise in consumer behavior and product efficacy, I provide insights that empower brands to create impactful, market-ready solutions. My approach is rooted in understanding the end user; crafting offerings that are not only effective and in-demand, but also inclusive and forward-thinking.
Clients &
Collaborations
