Product Development & Consumer Insights for Beauty Brands | MBA Candidate | Licensed Cosmetologist
Work With Me
Building strong products requires answering the right questions at the right time. Most founders and product teams arrive at one of four critical decisions: understanding the opportunity in the market, defining what the product should actually be, evaluating how it performs in real-world use, or determining whether it’s ready for market.
My work supports those moments. Each offering addresses a specific stage of product development and combines consumer insight, competitive context, and real-world evaluation to help brands move forward with clarity.
Market and Consumer Intelligence
Where is the real opportunity?
Before committing to a concept, it’s essential to understand the category landscape and the people you’re designing for. Market & Consumer Intelligence examines the category through multiple lenses: consumer conversations, ingredient science, competitive offerings, and available data to clarify where meaningful opportunities exist. This work helps founders move beyond assumptions and identify the specific audience and unmet needs their product can serve.
Key Components
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Social listening and sentiment analysis
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Category landscape and competitive mapping
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Literature review of ingredient science and claims evidence
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Consumer interviews and qualitative research
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Survey design and quantitative analysis when appropriate
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Audience segmentation and target consumer profiling
Concept and Product Strategy
What exactly should we build?
Concept & Product Strategy translates insight into a clear product direction. This stage evaluates whether the concept addresses a meaningful consumer need and defines the specifications required to bring it to life. The result is a structured product development brief that outlines ingredient direction, sensorial and performance targets, claims territory, and testing requirements so formulation partners can begin development with clarity.
Key Components
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Concept testing and feedback analysis
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Competitive product benchmarking
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Ingredient architecture direction
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Sensorial and performance targets
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Claims territory and positioning context
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Pricing context and feasibility considerations
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Product development brief writing
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Prototype testing framework design
Product Performance Evaluation
Does the product actually perform in real life?
Performance Validation examines how the product behaves once it leaves controlled environments and enters real routines. Testing includes professionals and consumers, comparative benchmarking against category leaders, and structured documentation of results. This stage helps founders understand how the product performs across real use cases and where refinement may be needed before launch.
Key Components
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Professional testing with cosmetologists, estheticians, or other relevant experts
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Comparative benchmarking against category leaders
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In-home consumer testing and perception evaluation
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Focus groups and qualitative feedback
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Performance documentation and analysis
Product Experience and Launch Readiness Assessment
Is the product ready for market?
Even when a formula performs well, the full product experience must support what the brand promises. Product Experience & Launch Readiness evaluates packaging usability, claims hierarchy, and positioning to ensure the experience aligns with what the product promises in preparation for launch.
Key Components
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Packaging usability analysis
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Competitive packaging benchmarking
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Claims hierarchy review
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Product experience evaluation
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Launch risk and gap identification
Product Narrative and Education Building
Can your team clearly explain what this product does and why it matters?
Product Education equips founders, brand teams, and professionals with a clear understanding of the product so they can communicate its value accurately. It connects formulation, performance, and positioning in language that works for internal teams, professionals, and consumers.
Key Components
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Ingredient and formulation education
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Product performance explanation tailored to different audiences
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Professional stylist or practitioner training
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Consumer education frameworks
How to Get Started
Each capability addresses a specific stage of product development. Brands typically begin with the area that aligns with the decision they are facing now and expand the work as the product moves forward.
If you are unsure where to begin, schedule a complimentary conversation. We can review your current stage, the decisions in front of you, and whether this work is the right fit.