I began my career behind the chair, not in a strategy meeting. For years, my work revolved around making products function in real life on different hair textures, across varying climates, within routines that were imperfect and deeply personal. I wasn’t evaluating formulas in theory; I was watching them perform under pressure. I saw how a styling product behaved on high-porosity curls versus low-porosity coils, how a moisturizer interacted with layered skincare, how a claim
