Beauty Product Innovation and Development Strategist, Licensed Cosmetologist, and Educator.
Hey, I'm Elise!
I’ve always been someone who looks for meaning beneath the surface; someone who asks not just what something is, but why it matters. That lens has shaped my entire career in beauty. Whether behind the chair, in the classroom, or consulting behind the scenes, my work has always been about more than products or trends. It’s about people, purpose, and the connection between the two. What follows is a look at how that purpose has taken shape over the years, and the path that brought me here.
My journey into the beauty industry didn’t begin with passion for makeup but with curiosity and a drive to master a specialized skill. Starting at a department store makeup counter, I quickly uncovered the transformative power of beauty—not just in its physical aspects, but in the confidence and clarity it brings to people's lives. That discovery stuck with me, and over time, I developed a love for guiding others through their own journeys.
My career has been shaped by a range of experiences—from managing cosmetics retail stores and earning a bachelor’s degree in sociology with a focus on consumer behavior and marketing, to working as a licensed cosmetologist and educating hairstylists on product knowledge and client care. These roles have given me a well-rounded, 360-degree view of the beauty industry—as a consumer, manager, practitioner, and educator—allowing me to approach consulting with depth, versatility, and insight.
What I love most about collaborating with beauty brands is embracing the "now, new, and next" of the industry. Visionary founders are constantly redefining what’s possible, but they often need a clear path to implement and bring their ideas to life. That’s where I come in. Leveraging my experience, I provide tailored insights and strategies to help brands turn big dreams into actionable realities.
At the heart of my work is a simple question: How does this serve the end user?
Understanding who they are, what they need, and how to resonate with and address those needs is the cornerstone of everything I do. My love for learning fuels this process, whether I’m diving into emerging trends, reading new product and ingredient research, or exploring the latest innovations in beauty.
Fun fact: My entrepreneurial journey started when I was just seven years old, selling handmade creations to anyone who’d buy them. That scrappy determination has been a defining part of who I am ever since. I know what it takes to build something from the ground up because I’ve lived it, not just as a seven year old, but as an "official" entrepreneur of the last 10 years, and I’m here to partner with you on your journey to do the same.
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Curious about working together? Reach out and let’s explore the possibilities.