Beauty Product Innovation and Development Strategist, Licensed Cosmetologist, and Educator.
Work With Me
There’s no one-size-fits-all when it comes to building something that resonates. Whether you’re refining a product, exploring a new idea, or trying to better understand the people you’re creating for, this work is designed to meet you at that intersection of clarity and possibility.
Each service is rooted in strategy, guided by real-world insight, and shaped by a deep respect for both the science and soul of beauty. This is where we turn intention into action, together.
1
Brand Rooting & Positioning
Start your journey with clarity and alignment. Through the RISE Framework™, we’ll establish your brand’s core values, define your audience, refine your messaging, and position your brand strategically in the market. This work is foundational for every stage of growth; helping you articulate what your brand stands for, what sets it apart, and how to communicate that consistently across product, marketing, education, and internal decision-making.
2
Market Research and Consumer Insights
Build decisions on data, not assumptions. Combining syndicated research tools with custom survey design and qualitative focus groups, we’ll uncover the behaviors, desires, and patterns that shape your consumer’s decisions. Insights are synthesized into an actionable report designed to guide messaging, product positioning, and marketing strategy with clarity and confidence.
3
Product Concept Development
Strong products start with focused ideas. This process helps shape early product concepts into clear, relevant offerings that connect to your audience and fit your overall brand strategy. From ideation to refinement, we’ll assess the category landscape, benchmark competitive products, define the product’s role, and ensure it reflects your values and addresses a specific consumer need. Finally, we’ll synthesize those insights into a strategic product brief, giving you a concise guide to development and launch that keeps the team aligned and the concept grounded in real market context.
4
Product/Prototype Testing and Feedback
Trust is built through real-world performance. Products are evaluated in both salon environments and everyday routines to uncover how they function, feel, and deliver on their promise. Testing includes licensed cosmetologists and/or members of your target audience, with findings captured in a detailed report. Insights focus on product experience, resonance, and improvement opportunities, providing the clarity needed to refine formulations and prepare for confident market entry.
5
Education & Messaging Development
Education drives adoption. Clear, consistent messaging, backed by product understanding, helps internal teams, beauty professionals, and consumers use and recommend your products with confidence. Materials may include stylist-facing education guides, demo and usage scripts, training decks, or consumer-facing content designed for retail, social media, or events. The goal is simple: make it easy for people to understand, talk about, and trust your products.
6
Fractional Brand & Product Leadership